We know — you’re half blown away, half ready to call our bluff. And honestly, we don't blame you.
A tee that hides sweat without sacrificing breathability or its quick-drying property? If that were possible, why isn’t the whole world already wearing it?
That’s exactly what we wondered too. So we spent months obsessing over this to solve the age-old problem: to create a tee that doesn't make sweat patches look so obvious.
Before we get into how we solved it, here’s the science of why sweat marks show on shirts.
Contrary to what your damp underarms suggest, wet fabric isn’t actually darker. It just looks that way.
When light from the sun or a lamp, for example, hits an object, some of that light is absorbed and some reflected. The wavelength of light that's reflected off the object back into our eyes determines what color we perceive the object to be. E.g., a blue shirt absorbs all wavelengths of light except those that make up the color blue (roughly 450 nanometers) and reflects what's left into the area around it, including our retinas.
When you sweat, a layer of water forms on your shirt. That water bends light differently — redirecting more of it into the fabric instead of reflecting it back to your eyes. That’s why wet spots appear darker. It’s a trick of the light.
What's our solution? Engineer a fabric surface that doesn’t give light a chance to rat you out.
At AXIS, we turned to something smarter: Titanium Dioxide.
This high-tech mineral — yes, the same one used in sunscreens — has unique light-reflecting properties. When infused into fabric, it diffuses light more evenly, even when wet. That means less contrast between dry and damp areas, so sweat patches don’t stand a chance.
Combined with a moisture-wicking, ultra-breathable knit, the result is a T-shirt that stays looking dry even when you’re not. No coatings. Just permanent tech built right into the fabric. Unlike gimmicky coatings that wash out after a few wears, this is built into the fabric itself.
So yes, you might still sweat. You just won’t look like you did.
Welcome to sweat stealth mode. Welcome to the ZeroMark™ Tee.